Management Quarterly Part 10 January 2001 Faculty of Finance and Management 2 Strategic Change Strategic Change
نویسنده
چکیده
The track record of success in bringing about strategic change within organisations is poor. Many simply fail to grasp that it is implementation (that is, actually turning plans into reality) rather than formulation that is the hard part. For strategic intent to become reality, it is necessary to change the way in which individuals within an organisation behave. This requires more than restructuring and new systems.
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